The internet landscape is always changing and with it the ranking factors for SEO. In 2022, the top ranking factors for SEO will be different than they are today. Some of the most important ranking factors will include website speed, mobile-friendliness, and content quality. In order to stay ahead of the competition, businesses will need to focus on these factors in order to improve their website’s ranking.
1) Adhering to Google’s latest algorithm updates
With the release of BERT (Bidirectional Encoder Representations from Transformers) in 2019, Google’s algorithm became increasingly proficient at comprehending the relationships between words and the purpose of the query
2) Publishing High Quality and Industry Expert Content
In the age of information overload, it is more important than ever to produce quality content. According to a study by Content Marketing Institute, “producing compelling content is now the top priority for B2B marketers, followed by creating a strong lead-generation program.” So what makes quality content? And how can you make sure your website is ranking high in 2022?
There are many factors that influence a website’s ranking in search engine results pages (SERPs), and SEO experts continue to debate the importance of each one. However, there are a few key components that are always important, and fortunately, they are things that you can control. Here is a vital tip from SEO experts on producing quality web content:
Write for your audience. When you’re creating content, think about who your target audience is and what they want to read.
Audience is key when it comes to blog posts and articles. You need to consider who your audience is and what you want them to do when they finish reading your content. Once you know that, you can better tailor your content to engage and motivate them. Start by thinking about what you want your readers to takeaway from your post, then focus on delivering that message in a clear and concise way.
3) Obtaining Niche Relevant Links through contextual guest posting
Guest blogging is a great way to get links from high-quality sites and it’s also one of the easiest ways for you to build your reputation as an expert in your niche. You should strive to acquire links from industry relevant websites that also have high authority. Although time consuming, manual outreach and niche relevant link-building is the most powerful and effective to increase your websites authority.
4) Optimizing your website for mobile and improving page speed
The number of people who access the internet through their mobile devices continues to grow each year. In order to keep up with this trend, businesses need to ensure that their websites are optimized for mobile. Additionally, page speed is an important factor that can affect a website’s ranking on search engines. There are several ways that businesses can improve their page speed, and in turn, improve their SEO rankings. These include: using responsive web design; reducing JavaScript size by minifying it; creating smaller images; compressing HTML code; and removing unnecessary CSS styles from your pages.
5) Optimizing your technical SEO and On-Page Factors
Optimizing your website for technical SEO and on-page SEO can seem daunting, but it’s important to do in order to get the most out of your site. Technical SEO and on-page SEO are two of the most important aspects of SEO. Both are necessary in order to rank your website in search engines. Technical SEO is necessary to ensure that your website is set up for success and that it is accessible to search engines. While on-page SEO is necessary to ensure that your website’s content is optimized for search engines.
Final Key Take-away?
Google is always changing but more or less there updates are always going towards the direction of improving the user experience, quality on-site content and a fast loading mobile friendly website. Our SEO experts here at Approach SEO can help diagnose and address each of these issues as well as any other ranking factors that are holding you back from hitting those page 1 positions.
