In this article we want to help you understand SEO, what it is exactly and why you should be doing it for your business. It’s typically a complicated subject, full of jargon and “experts” telling you to do it although you have no idea why. So let us help you to understand SEO in a simple way and why it could be useful for you to start doing for your business.
Search Engine Optimisation (SEO) is all about being seen online by the people who are actively searching for what you have to offer.
We’re all familiar with Google search right?
Well when you type in your query into that search box Google pulls up a list of sites, articles, videos, whatever that it seems to be relevant to the query you typed in.
Statistically the majority of all clicks on any search query go to the top 3 listings (62%). The rest are spread out and get less and less as you get to the bottom of page one and onto page two.
So really if your website is not ranked on page one for what your offering then your missing out on business that could be yours.
SEO is all about getting your website to climb the rankings so that you can be on the first page of the search engines for certain search terms.
Now that makes it sound simple, but actually the process of getting a website to rank on page one and high up in the search engines requires expertise that a normal in house marketing team do not possess.
You’re working with 3rd parties. Google, Yahoo and Bing are the top search engine, as we all know. They are not governed by any body and update their algorithms all the time, so SEO is a field that is ever changing.
It also takes time to do this. Results can take anywhere between 3-6 months+ depending on the search term.
The main thing to realize with this strategy that it is a long term marketing strategy that you will need to persist at and not expect “overnight success” with.
But once you are on page one and even in the top 3 positions that’s where you really reap the rewards for doing so.
You’ll have an increase in highly targeted traffic to your site – i.e. people you know are searching for exactly what you have to offer.
This will of course naturally increase sales, enquiries and revenue for your business.
And if you are participating in any other forms of online marketing such as PPC you will not be as dependent on them as you have a constant stream of traffic you can rely on.
Done correctly, SEO can have a massive impact for your business and your bottom line so make sure when you are considering it to get advice from people who know what they are talking about.
At ApproachSEO we have a team that are dedicated to understanding your business needs and can offer you advice on what search terms you should be ranking for in the search engines and anything else that you might want to talk about.